Learning Strategies to Deal with Market Disruptions and Turbulences in a Finite Time Horizon

Leonardo  Santiago; Julia Couto; Nitin Joglekar

Learning Strategies to Deal with Market Disruptions and Turbulences in a Finite Time Horizon

Leonardo Santiago, Julia Couto, Nitin Joglekar

Department of Operations Management

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Abstract

The ability to continuously innovate is a key asset to maintain a competitive advantage. However, very often, market turbulences or disruptions force firms to shift gears in their new product development strategies. This work considers the question of how firms should react to such disruptions when pursuing a finite time initiative. In particular, we focus on the role of pivoting strategies and cognitive maps to manage efforts to explore and exploit.

Original language	English
Publication date	2017
Number of pages	1
Publication status	Published - 2017
Event	2017 INFORMS Anual Meeting - Houston, United States Duration: 22 Oct 2017 → 25 Oct 2017 http://meetings2.informs.org/wordpress/houston2017/

Conference

Conference	2017 INFORMS Anual Meeting
Country/Territory	United States
City	Houston
Period	22/10/2017 → 25/10/2017
Internet address	http://meetings2.informs.org/wordpress/houston2017/

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Cite this

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title = "Learning Strategies to Deal with Market Disruptions and Turbulences in a Finite Time Horizon",

abstract = "The ability to continuously innovate is a key asset to maintain a competitive advantage. However, very often, market turbulences or disruptions force firms to shift gears in their new product development strategies. This work considers the question of how firms should react to such disruptions when pursuing a finite time initiative. In particular, we focus on the role of pivoting strategies and cognitive maps to manage efforts to explore and exploit.",

author = "Leonardo Santiago and Julia Couto and Nitin Joglekar",

year = "2017",

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note = "2017 INFORMS Anual Meeting ; Conference date: 22-10-2017 Through 25-10-2017",

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TY - ABST

T1 - Learning Strategies to Deal with Market Disruptions and Turbulences in a Finite Time Horizon

AU - Santiago, Leonardo

AU - Couto, Julia

AU - Joglekar, Nitin

PY - 2017

Y1 - 2017

N2 - The ability to continuously innovate is a key asset to maintain a competitive advantage. However, very often, market turbulences or disruptions force firms to shift gears in their new product development strategies. This work considers the question of how firms should react to such disruptions when pursuing a finite time initiative. In particular, we focus on the role of pivoting strategies and cognitive maps to manage efforts to explore and exploit.

AB - The ability to continuously innovate is a key asset to maintain a competitive advantage. However, very often, market turbulences or disruptions force firms to shift gears in their new product development strategies. This work considers the question of how firms should react to such disruptions when pursuing a finite time initiative. In particular, we focus on the role of pivoting strategies and cognitive maps to manage efforts to explore and exploit.

M3 - Conference abstract for conference

T2 - 2017 INFORMS Anual Meeting

Y2 - 22 October 2017 through 25 October 2017

ER -