The ability to continuously innovate is a key asset to maintain a competitive advantage. However, very often, market turbulences or disruptions force firms to shift gears in their new product development strategies. This work considers the question of how firms should react to such disruptions when pursuing a finite time initiative. In particular, we focus on the role of pivoting strategies and cognitive maps to manage efforts to explore and exploit.
|Number of pages||1|
|Publication status||Published - 2017|
|Event||2017 INFORMS Anual Meeting - Houston, United States|
Duration: 22 Oct 2017 → 25 Oct 2017
|Conference||2017 INFORMS Anual Meeting|
|Period||22/10/2017 → 25/10/2017|