Learning Strategies to Deal with Market Disruptions and Turbulences in a Finite Time Horizon

Leonardo Santiago, Julia Couto, Nitin Joglekar

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review


The ability to continuously innovate is a key asset to maintain a competitive advantage. However, very often, market turbulences or disruptions force firms to shift gears in their new product development strategies. This work considers the question of how firms should react to such disruptions when pursuing a finite time initiative. In particular, we focus on the role of pivoting strategies and cognitive maps to manage efforts to explore and exploit.
Original languageEnglish
Publication date2017
Number of pages1
Publication statusPublished - 2017
Event2017 INFORMS Anual Meeting - Houston, United States
Duration: 22 Oct 201725 Oct 2017


Conference2017 INFORMS Anual Meeting
Country/TerritoryUnited States
Internet address

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