Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter

Clemens Schwender; Dennis Mocigemba; Siegmar Otto; Lucia A. Reisch; Sabine Bietz

Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter

Clemens Schwender, Dennis Mocigemba, Siegmar Otto, Lucia A. Reisch, Sabine Bietz

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings: Refereed Sessions III-IV : Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network
Editors	Theo Geer Ken, Arnold Tukker, Carlo Vezzoli, Fabrizio Ceschin
Place of Publication	Delft
Publisher	SCORE
Publication date	2008
Pages	353-372
Chapter	24
Publication status	Published - 2008
Event	Learning from Commercials - Communication Sustainability Issues to New Audiences: Sustainable Consumption and Production: Framework for Action - Halles des Tanneurs, Brussels, Belgium Duration: 10 Mar 2008 → 11 Mar 2008 Conference number: 2

Conference

Conference	Learning from Commercials - Communication Sustainability Issues to New Audiences
Number	2
Location	Halles des Tanneurs
Country/Territory	Belgium
City	Brussels
Period	10/03/2008 → 11/03/2008
Sponsor	Europæiske Union

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http://www.score-network.org/files/24121_CF2_session_3-4.pdfLicence: Unspecified

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Cite this

Schwender, C., Mocigemba, D., Otto, S., Reisch, L. A., & Bietz, S. (2008). Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter. In T. G. Ken, A. Tukker, C. Vezzoli, & F. Ceschin (Eds.), Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network (pp. 353-372). SCORE. http://www.score-network.org/files/24121_CF2_session_3-4.pdf

Schwender, Clemens ; Mocigemba, Dennis ; Otto, Siegmar et al. / Learning from Commercials - Communication Sustainability Issues to New Audiences : Why Emotions Matter. Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network. editor / Theo Geer Ken ; Arnold Tukker ; Carlo Vezzoli ; Fabrizio Ceschin. Delft : SCORE, 2008. pp. 353-372

@inproceedings{be561eb0692e11dd9889000ea68e967b,

title = "Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter",

author = "Clemens Schwender and Dennis Mocigemba and Siegmar Otto and Reisch, {Lucia A.} and Sabine Bietz",

note = "Supported by the EU's 6th Framework Programme; Learning from Commercials - Communication Sustainability Issues to New Audiences ; Conference date: 10-03-2008 Through 11-03-2008",

year = "2008",

language = "English",

pages = "353--372",

editor = "Ken, {Theo Geer} and Arnold Tukker and Carlo Vezzoli and Fabrizio Ceschin",

booktitle = "Proceedings: Refereed Sessions III-IV",

publisher = "SCORE",

address = "Netherlands",

}

Schwender, C, Mocigemba, D, Otto, S, Reisch, LA & Bietz, S 2008, Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter. in TG Ken, A Tukker, C Vezzoli & F Ceschin (eds), Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network. SCORE, Delft, pp. 353-372, Learning from Commercials - Communication Sustainability Issues to New Audiences, Brussels, Belgium, 10/03/2008. <http://www.score-network.org/files/24121_CF2_session_3-4.pdf>

Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter. / Schwender, Clemens; Mocigemba, Dennis; Otto, Siegmar et al.
Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network. ed. / Theo Geer Ken; Arnold Tukker; Carlo Vezzoli; Fabrizio Ceschin. Delft: SCORE, 2008. p. 353-372.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Learning from Commercials - Communication Sustainability Issues to New Audiences

T2 - Learning from Commercials - Communication Sustainability Issues to New Audiences

AU - Schwender, Clemens

AU - Mocigemba, Dennis

AU - Otto, Siegmar

AU - Reisch, Lucia A.

AU - Bietz, Sabine

N1 - Conference code: 2

PY - 2008

Y1 - 2008

M3 - Article in proceedings

SP - 353

EP - 372

BT - Proceedings: Refereed Sessions III-IV

A2 - Ken, Theo Geer

A2 - Tukker, Arnold

A2 - Vezzoli, Carlo

A2 - Ceschin, Fabrizio

PB - SCORE

CY - Delft

Y2 - 10 March 2008 through 11 March 2008

ER -

Schwender C, Mocigemba D, Otto S, Reisch LA, Bietz S. Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter. In Ken TG, Tukker A, Vezzoli C, Ceschin F, editors, Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network. Delft: SCORE. 2008. p. 353-372