Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter

Clemens Schwender, Dennis Mocigemba, Siegmar Otto, Lucia A. Reisch, Sabine Bietz

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Original languageEnglish
    Title of host publicationProceedings: Refereed Sessions III-IV : Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network
    EditorsTheo Geer Ken, Arnold Tukker, Carlo Vezzoli, Fabrizio Ceschin
    Place of PublicationDelft
    PublisherSCORE
    Publication date2008
    Pages353-372
    Chapter24
    Publication statusPublished - 2008
    EventLearning from Commercials - Communication Sustainability Issues to New Audiences: Sustainable Consumption and Production: Framework for Action - Halles des Tanneurs, Brussels, Belgium
    Duration: 10 Mar 200811 Mar 2008
    Conference number: 2

    Conference

    ConferenceLearning from Commercials - Communication Sustainability Issues to New Audiences
    Number2
    LocationHalles des Tanneurs
    CountryBelgium
    CityBrussels
    Period10/03/200811/03/2008
    SponsorEuropæiske Union

    Cite this

    Schwender, C., Mocigemba, D., Otto, S., Reisch, L. A., & Bietz, S. (2008). Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter. In T. G. Ken, A. Tukker, C. Vezzoli, & F. Ceschin (Eds.), Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network (pp. 353-372). SCORE. http://www.score-network.org/files/24121_CF2_session_3-4.pdf