Learning from Commercials - Communication Sustainability Issues to New Audiences

Why Emotions Matter

Clemens Schwender, Dennis Mocigemba, Siegmar Otto, Lucia A. Reisch, Sabine Bietz

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Original languageEnglish
    Title of host publicationProceedings: Refereed Sessions III-IV : Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network
    EditorsTheo Geer Ken, Arnold Tukker, Carlo Vezzoli, Fabrizio Ceschin
    Place of PublicationDelft
    PublisherSCORE
    Publication date2008
    Pages353-372
    Chapter24
    Publication statusPublished - 2008
    EventLearning from Commercials - Communication Sustainability Issues to New Audiences: Sustainable Consumption and Production: Framework for Action - Halles des Tanneurs, Brussels, Belgium
    Duration: 10 Mar 200811 Mar 2008
    Conference number: 2

    Conference

    ConferenceLearning from Commercials - Communication Sustainability Issues to New Audiences
    Number2
    LocationHalles des Tanneurs
    CountryBelgium
    CityBrussels
    Period10/03/200811/03/2008
    SponsorEuropæiske Union

    Cite this

    Schwender, C., Mocigemba, D., Otto, S., Reisch, L. A., & Bietz, S. (2008). Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter. In T. G. Ken, A. Tukker, C. Vezzoli, & F. Ceschin (Eds.), Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network (pp. 353-372). Delft: SCORE.
    Schwender, Clemens ; Mocigemba, Dennis ; Otto, Siegmar ; Reisch, Lucia A. ; Bietz, Sabine. / Learning from Commercials - Communication Sustainability Issues to New Audiences : Why Emotions Matter. Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network. editor / Theo Geer Ken ; Arnold Tukker ; Carlo Vezzoli ; Fabrizio Ceschin. Delft : SCORE, 2008. pp. 353-372
    @inproceedings{be561eb0692e11dd9889000ea68e967b,
    title = "Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter",
    author = "Clemens Schwender and Dennis Mocigemba and Siegmar Otto and Reisch, {Lucia A.} and Sabine Bietz",
    note = "Supported by the EU's 6th Framework Programme",
    year = "2008",
    language = "English",
    pages = "353--372",
    editor = "Ken, {Theo Geer} and Arnold Tukker and Carlo Vezzoli and Fabrizio Ceschin",
    booktitle = "Proceedings: Refereed Sessions III-IV",
    publisher = "SCORE",
    address = "Netherlands",

    }

    Schwender, C, Mocigemba, D, Otto, S, Reisch, LA & Bietz, S 2008, Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter. in TG Ken, A Tukker, C Vezzoli & F Ceschin (eds), Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network. SCORE, Delft, pp. 353-372, Learning from Commercials - Communication Sustainability Issues to New Audiences, Brussels, Belgium, 10/03/2008.

    Learning from Commercials - Communication Sustainability Issues to New Audiences : Why Emotions Matter. / Schwender, Clemens; Mocigemba, Dennis; Otto, Siegmar; Reisch, Lucia A.; Bietz, Sabine.

    Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network. ed. / Theo Geer Ken; Arnold Tukker; Carlo Vezzoli; Fabrizio Ceschin. Delft : SCORE, 2008. p. 353-372.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    TY - GEN

    T1 - Learning from Commercials - Communication Sustainability Issues to New Audiences

    T2 - Why Emotions Matter

    AU - Schwender, Clemens

    AU - Mocigemba, Dennis

    AU - Otto, Siegmar

    AU - Reisch, Lucia A.

    AU - Bietz, Sabine

    N1 - Supported by the EU's 6th Framework Programme

    PY - 2008

    Y1 - 2008

    M3 - Article in proceedings

    SP - 353

    EP - 372

    BT - Proceedings: Refereed Sessions III-IV

    A2 - Ken, Theo Geer

    A2 - Tukker, Arnold

    A2 - Vezzoli, Carlo

    A2 - Ceschin, Fabrizio

    PB - SCORE

    CY - Delft

    ER -

    Schwender C, Mocigemba D, Otto S, Reisch LA, Bietz S. Learning from Commercials - Communication Sustainability Issues to New Audiences: Why Emotions Matter. In Ken TG, Tukker A, Vezzoli C, Ceschin F, editors, Proceedings: Refereed Sessions III-IV: Sustainable Consumption and Production: Framework for Action. 2nd Conference of the Sustainable Consumption Research Exchange (SCORE!) Network. Delft: SCORE. 2008. p. 353-372