@book{f795c1b124214c9bafc75de96ba2b7a1,
title = "Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry",
abstract = "Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia. ",
keywords = "Strategy, Science and technology, Management, Innovation, Development, Business, R&D management, Productivity, Pharmaceuticals, Innovation management, Globalization, Forschung & entwicklung, Drug discovery, Drug discovery, Forschung & entwicklung, Globalization, Innovation management, Pharmaceuticals, Productivity, R&D management, Business, Development, Innovation, Management, Science and technology, Strategy",
author = "Oliver Gassmann and Gerrit Reepmeyer and {Von Zedtwitz}, Maximilian",
year = "2008",
doi = "10.1007/978-3-540-77636-9",
language = "English",
isbn = "9783540776352",
publisher = "Springer",
address = "Germany",
edition = "2",
}