Leadership in Business Communication

In a geographically structured organization, where divisions are represented by geography or country, understanding cultural complexities is critical to business success. Cultural traditions can vary within individual groups and communities, not to mention the diversity of cultural traditions across countries and continents. These cultural differences are also represented in the concept of leadership, the latter being crucial for effective business communication and doing business both globally and locally. Such deep components of culture as values, beliefs, cognitive styles, relationship with the environment, attitude to social structure, time, communication change very slowly or do not change at all, even in our global world. They are also crucial for understanding leadership and behavioral norms in successful business communication under the conditions of digital economy. The study draws on a survey conducted among students, master students and alumni in Denmark and Belarus. The purpose of the study is to show that the global leadership style implies the variants which are sensitive to the national leadership styles to the extent that is most appropriate for the corporate climate and business interests.