Language Differences and Operation Mode

The Role of Communicative Requirements

Angels Dasi, Torben Pedersen

    Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

    Abstract

    Language serves different purposes depending on the international activity in question. Language has many dimensions and firms’ communicative requirements vary by operational platform. We argue that different dimensions of language vary in their importance depending on the operation mode chosen for a foreign market, so that language distance matters in the case of a home-based sales force, while language incidence is key when operating through a local agent. The hypotheses are tested on a large data set encompassing 462 multinational corporations headquartered in Finland, South Korea, New Zealand, and Sweden that have undertaken a business operation in a foreign country.
    Original languageEnglish
    Title of host publicationProceedings of the 55th Annual Meeting of the Academy of International Business
    EditorsPatricia McDougall-Covin, Tunga Kiyak
    Place of PublicationEast Lansing, MI
    PublisherAcademy of International Business
    Publication date2013
    Pages81
    Publication statusPublished - 2013
    EventAIB 2013 Annual Meeting : Bridging the Divide: Linking IB to Complementary Disciplines and Practice - Sabancı University, Koç University, and Özyeğin University, Istanbul, Turkey
    Duration: 3 Jul 20136 Jul 2013
    Conference number: 55
    http://aib.msu.edu/events/2013/

    Conference

    ConferenceAIB 2013 Annual Meeting
    Number55
    LocationSabancı University, Koç University, and Özyeğin University
    CountryTurkey
    CityIstanbul
    Period03/07/201306/07/2013
    Internet address
    SeriesAcademy of International Business. Annual Meeting. Proceedings
    Volume55
    ISSN2078-4430

    Cite this

    Dasi, A., & Pedersen, T. (2013). Language Differences and Operation Mode: The Role of Communicative Requirements. In P. McDougall-Covin, & T. Kiyak (Eds.), Proceedings of the 55th Annual Meeting of the Academy of International Business (pp. 81). East Lansing, MI: Academy of International Business. Academy of International Business. Annual Meeting. Proceedings, Vol.. 55
    Dasi, Angels ; Pedersen, Torben. / Language Differences and Operation Mode : The Role of Communicative Requirements. Proceedings of the 55th Annual Meeting of the Academy of International Business. editor / Patricia McDougall-Covin ; Tunga Kiyak. East Lansing, MI : Academy of International Business, 2013. pp. 81 (Academy of International Business. Annual Meeting. Proceedings, Vol. 55).
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    title = "Language Differences and Operation Mode: The Role of Communicative Requirements",
    abstract = "Language serves different purposes depending on the international activity in question. Language has many dimensions and firms’ communicative requirements vary by operational platform. We argue that different dimensions of language vary in their importance depending on the operation mode chosen for a foreign market, so that language distance matters in the case of a home-based sales force, while language incidence is key when operating through a local agent. The hypotheses are tested on a large data set encompassing 462 multinational corporations headquartered in Finland, South Korea, New Zealand, and Sweden that have undertaken a business operation in a foreign country.",
    author = "Angels Dasi and Torben Pedersen",
    year = "2013",
    language = "English",
    pages = "81",
    editor = "McDougall-Covin, {Patricia } and Kiyak, {Tunga }",
    booktitle = "Proceedings of the 55th Annual Meeting of the Academy of International Business",
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    Dasi, A & Pedersen, T 2013, Language Differences and Operation Mode: The Role of Communicative Requirements. in P McDougall-Covin & T Kiyak (eds), Proceedings of the 55th Annual Meeting of the Academy of International Business. Academy of International Business, East Lansing, MI, Academy of International Business. Annual Meeting. Proceedings, vol. 55, pp. 81, Istanbul, Turkey, 03/07/2013.

    Language Differences and Operation Mode : The Role of Communicative Requirements. / Dasi, Angels ; Pedersen, Torben.

    Proceedings of the 55th Annual Meeting of the Academy of International Business. ed. / Patricia McDougall-Covin; Tunga Kiyak. East Lansing, MI : Academy of International Business, 2013. p. 81 (Academy of International Business. Annual Meeting. Proceedings, Vol. 55).

    Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

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    AU - Dasi, Angels

    AU - Pedersen, Torben

    PY - 2013

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    N2 - Language serves different purposes depending on the international activity in question. Language has many dimensions and firms’ communicative requirements vary by operational platform. We argue that different dimensions of language vary in their importance depending on the operation mode chosen for a foreign market, so that language distance matters in the case of a home-based sales force, while language incidence is key when operating through a local agent. The hypotheses are tested on a large data set encompassing 462 multinational corporations headquartered in Finland, South Korea, New Zealand, and Sweden that have undertaken a business operation in a foreign country.

    AB - Language serves different purposes depending on the international activity in question. Language has many dimensions and firms’ communicative requirements vary by operational platform. We argue that different dimensions of language vary in their importance depending on the operation mode chosen for a foreign market, so that language distance matters in the case of a home-based sales force, while language incidence is key when operating through a local agent. The hypotheses are tested on a large data set encompassing 462 multinational corporations headquartered in Finland, South Korea, New Zealand, and Sweden that have undertaken a business operation in a foreign country.

    M3 - Conference abstract in proceedings

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    BT - Proceedings of the 55th Annual Meeting of the Academy of International Business

    A2 - McDougall-Covin, Patricia

    A2 - Kiyak, Tunga

    PB - Academy of International Business

    CY - East Lansing, MI

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    Dasi A, Pedersen T. Language Differences and Operation Mode: The Role of Communicative Requirements. In McDougall-Covin P, Kiyak T, editors, Proceedings of the 55th Annual Meeting of the Academy of International Business. East Lansing, MI: Academy of International Business. 2013. p. 81. (Academy of International Business. Annual Meeting. Proceedings, Vol. 55).