Abstract
Language serves different purposes depending on the international activity in question. Language has many dimensions and firms’ communicative requirements vary by operational platform. We argue that different dimensions of language vary in their importance depending on the operation mode chosen for a foreign market, so that language distance matters in the case of a home-based sales force, while language incidence is key when operating through a local agent. The hypotheses are tested on a large data set encompassing 462 multinational corporations headquartered in Finland, South Korea, New Zealand, and Sweden that have undertaken a business operation in a foreign country.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 55th Annual Meeting of the Academy of International Business |
| Editors | Patricia McDougall-Covin, Tunga Kiyak |
| Place of Publication | East Lansing, MI |
| Publisher | Academy of International Business |
| Publication date | 2013 |
| Pages | 81 |
| Publication status | Published - 2013 |
| Event | AIB 2013 Annual Meeting : Bridging the Divide: Linking IB to Complementary Disciplines and Practice - Sabancı University, Koç University, and Özyeğin University, Istanbul, Turkey Duration: 3 Jul 2013 → 6 Jul 2013 Conference number: 55 http://aib.msu.edu/events/2013/ |
Conference
| Conference | AIB 2013 Annual Meeting |
|---|---|
| Number | 55 |
| Location | Sabancı University, Koç University, and Özyeğin University |
| Country/Territory | Turkey |
| City | Istanbul |
| Period | 03/07/2013 → 06/07/2013 |
| Internet address |
| Series | Academy of International Business. Annual Meeting. Proceedings |
|---|---|
| Volume | 55 |
| ISSN | 2078-4430 |