Kundesegmentering i B2B-markeder

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageDanish
Title of host publicationSalgsledelse
Number of pages18
Publication date2005
Pages1-18
Publication statusPublished - 2005

Cite this

Bjerre, M. (2005). Kundesegmentering i B2B-markeder. In Salgsledelse (pp. 1-18)
Bjerre, Mogens. / Kundesegmentering i B2B-markeder. Salgsledelse. 2005. pp. 1-18
@inbook{46126030dd1611db84f6000ea68e967b,
title = "Kundesegmentering i B2B-markeder",
keywords = "B2B-handel, Markedssegmentering, Kunderelationer, Salgsledelse",
author = "Mogens Bjerre",
year = "2005",
language = "Dansk",
pages = "1--18",
booktitle = "Salgsledelse",

}

Bjerre, M 2005, Kundesegmentering i B2B-markeder. in Salgsledelse. pp. 1-18.

Kundesegmentering i B2B-markeder. / Bjerre, Mogens.

Salgsledelse. 2005. p. 1-18.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

TY - CHAP

T1 - Kundesegmentering i B2B-markeder

AU - Bjerre, Mogens

PY - 2005

Y1 - 2005

KW - B2B-handel

KW - Markedssegmentering

KW - Kunderelationer

KW - Salgsledelse

M3 - Bidrag til bog/antologi

SP - 1

EP - 18

BT - Salgsledelse

ER -

Bjerre M. Kundesegmentering i B2B-markeder. In Salgsledelse. 2005. p. 1-18