| Original language | Danish |
|---|---|
| Title of host publication | Samfund, afsætning og forskning |
| Editors | Flemming Hansen, Børge Rasmussen |
| Place of Publication | København |
| Publication date | 1999 |
| Pages | 49-60 |
| Publication status | Published - 1999 |
Konsumentmarkedsføring
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research