Kompas 2nd Generation: Typologies that Travels in Time and Space

Bo Elvers, Rolf Randrup, Regin Reinert, Flemming Hansen

Research output: Working paper › Research

Series	Research Paper / Department of Marketing. Copenhagen Business School
Number	2001-19

Cite this

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title = "Kompas 2nd Generation: Typologies that Travels in Time and Space",

keywords = "Markedssegmentering, Markedsf{\o}ringsstrategi, Kompas",

author = "Bo Elvers and Rolf Randrup and Regin Reinert and Flemming Hansen",

year = "2001",

language = "English",

series = "Research Paper / Department of Marketing. Copenhagen Business School",

publisher = "Department of Marketing. CBS",

number = "2001-19",

type = "WorkingPaper",

institution = "Department of Marketing. CBS",

}

TY - UNPB

T1 - Kompas 2nd Generation

T2 - Typologies that Travels in Time and Space

AU - Elvers, Bo

AU - Randrup, Rolf

AU - Reinert, Regin

AU - Hansen, Flemming

PY - 2001

Y1 - 2001

KW - Markedssegmentering

KW - Markedsføringsstrategi

KW - Kompas

M3 - Working paper

T3 - Research Paper / Department of Marketing. Copenhagen Business School

BT - Kompas 2nd Generation

CY - København

ER -