Key Success Factors for Sales Force Readiness: A Study of Product Launches in the Swedish Pharmaceutical Industry

Stefan C. Fraenkel

    Research output: Book/ReportPh.D. thesisResearch

    8 Downloads (Pure)
    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherSamfundslitteratur
    Number of pages285
    ISBN (Print)9788759384534
    Publication statusPublished - 2010
    SeriesPhD serie
    Number1.2011
    ISSN0906-6934

    Cite this