Original language | English |
---|---|
Journal | Marketing Review |
Volume | 6 |
Issue number | 3 |
Pages (from-to) | 243-252 |
ISSN | 1469-347X |
Publication status | Published - 2006 |
Key Marketing Performance Measures
Lars Grønholdt, Anne Martensen
Research output: Contribution to journal › Journal article › Research › peer-review