Key Marketing Performance Measures

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalMarketing Review
Volume6
Issue number3
Pages (from-to)243-252
ISSN1469-347X
Publication statusPublished - 2006

Cite this

@article{e5c75c40f8ad11db9160000ea68e967b,
title = "Key Marketing Performance Measures",
keywords = "Resultatm{\aa}ling, Markedsf{\o}ring, V{\ae}rdik{\ae}de",
author = "Lars Gr{\o}nholdt and Anne Martensen",
year = "2006",
language = "English",
volume = "6",
pages = "243--252",
journal = "Marketing Review",
issn = "1469-347X",
publisher = "Westburn Publishers Ltd.",
number = "3",

}

Key Marketing Performance Measures. / Grønholdt, Lars; Martensen, Anne.

In: Marketing Review, Vol. 6, No. 3, 2006, p. 243-252.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Key Marketing Performance Measures

AU - Grønholdt, Lars

AU - Martensen, Anne

PY - 2006

Y1 - 2006

KW - Resultatmåling

KW - Markedsføring

KW - Værdikæde

M3 - Journal article

VL - 6

SP - 243

EP - 252

JO - Marketing Review

JF - Marketing Review

SN - 1469-347X

IS - 3

ER -