Key Marketing Performance Measures

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@article{e5c75c40f8ad11db9160000ea68e967b,

title = "Key Marketing Performance Measures",

keywords = "Resultatm{\aa}ling, Markedsf{\o}ring, V{\ae}rdik{\ae}de",

author = "Lars Gr{\o}nholdt and Anne Martensen",

year = "2006",

language = "English",

volume = "6",

pages = "243--252",

journal = "Marketing Review",

issn = "1469-347X",

publisher = "Westburn Publishers",

number = "3",

}