Key account management of complex strategic relationships: An empirical study of the fast moving consumer goods industry

Research output: Book/Report › PhD thesis

Original language	English

Series	ATV Ph.D.-serie
Number	1999-3

Handle.net

@phdthesis{060845d0c02511db9769000ea68e967b,

title = "Key account management of complex strategic relationships: An empirical study of the fast moving consumer goods industry",

keywords = "Key account management",

author = "Mogens Bjerre",

note = "Opstilling: 658.901 bje L{\o}be nr.: 999209",

year = "1999",

language = "English",

isbn = "8759390042",

series = "ATV Ph.D.-serie",

number = "1999-3",

publisher = "Samfundslitteratur",

address = "Denmark",

}

TY - BOOK

T1 - Key account management of complex strategic relationships

T2 - An empirical study of the fast moving consumer goods industry

AU - Bjerre, Mogens

N1 - Opstilling: 658.901 bje Løbe nr.: 999209

PY - 1999

Y1 - 1999

KW - Key account management

M3 - PhD thesis

SN - 8759390042

T3 - ATV Ph.D.-serie

BT - Key account management of complex strategic relationships

PB - Samfundslitteratur

CY - Frederiksberg

ER -