Key account management of complex strategic relationships: An empirical study of the fast moving consumer goods industry

Research output: Book/ReportPh.D. thesisResearch

Original languageEnglish
Place of PublicationFrederiksberg
PublisherSamfundslitteratur
Number of pages387
ISBN (Print)8759390042
Publication statusPublished - 1999
SeriesATV Ph.D.-serie
Number1999-3

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