Kategorisering af læsere af tilbudsaviser ved hjælp af K-means cluster analyse

Marcus Schmidt

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	Danish
Title of host publication	Symposium i Anvendt Statistik
Editors	Niels-Erik Jensen, Peter Linde
Place of Publication	København
Publisher	Danmarks Statistik
Publication date	2001
Pages	77-92
ISBN (Print)	8750111515
Publication status	Published - 2001
Event	23. Symposium i Anvendt Statistik - København, Denmark Duration: 22 Jan 2001 → 24 Jan 2001 Conference number: 23

Conference	23. Symposium i Anvendt Statistik
Number	23
Country/Territory	Denmark
City	København
Period	22/01/2001 → 24/01/2001

Handle.net

@inproceedings{75b18c40c02311db9769000ea68e967b,

title = "Kategorisering af l{\ae}sere af tilbudsaviser ved hj{\ae}lp af K-means cluster analyse",

keywords = "Tilbudsaviser, Danmark, Markedssegmentering, Medieplanl{\ae}gning",

author = "Marcus Schmidt",

note = "Opstilling: 519.2 sym L{\o}be nr.: 0111410; 23. Symposium i Anvendt Statistik ; Conference date: 22-01-2001 Through 24-01-2001",

year = "2001",

language = "Dansk",

isbn = "8750111515",

pages = "77--92",

editor = "Niels-Erik Jensen and Peter Linde",

booktitle = "Symposium i Anvendt Statistik",

publisher = "Danmarks Statistik",

}

TY - GEN

T1 - Kategorisering af læsere af tilbudsaviser ved hjælp af K-means cluster analyse

AU - Schmidt, Marcus

N1 - Conference code: 23

PY - 2001

Y1 - 2001

KW - Tilbudsaviser

KW - Danmark

KW - Markedssegmentering

KW - Medieplanlægning

M3 - Konferencebidrag i proceedings

SN - 8750111515

SP - 77

EP - 92

BT - Symposium i Anvendt Statistik

A2 - Jensen, Niels-Erik

A2 - Linde, Peter

PB - Danmarks Statistik

CY - København

T2 - 23. Symposium i Anvendt Statistik

Y2 - 22 January 2001 through 24 January 2001

ER -