Just Keep Tweeting: Emergency Responder's Social Media Use Before and During Emergencies

Annemijn F. van Gorp, Nicolai Pogrebnyakov, Edgar A. Maldonado

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    This study investigates how emergency response organizations use social media during emergency preparedness and response. Using qualitative (interviews and documents) and quantitative (Facebook posts) data, the study identifies several uses of social media in emergency preparedness and emergency management, as well as the organizational context that affects this use. Findings indicate that social media support various purposes of use, including information dissemination, obtaining input from the public and other organizations, and participation by other emergency response organizations. Branding of the organization during the emergency preparedness phase was found to be an important aspect of information dissemination, and helps social media to be useful tool to connect with the public and other organizations during the emergency response phase. Nevertheless, social media use in the emergency response domain still has to overcome leadership and staff adoption barriers.
    Original languageEnglish
    Title of host publicationECIS 2015 Proceedings
    EditorsJörg Becker, Jan vom Brocke, Marco De Marco
    Number of pages15
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2015
    Article number191
    ISBN (Print)9783000502842
    Publication statusPublished - 2015
    EventThe 23rd European Conference on Information Systems (ECIS) 2015 - Westfälische Wilhelms-Universität Münster, Münster, Germany
    Duration: 26 May 201529 May 2015
    Conference number: 23


    ConferenceThe 23rd European Conference on Information Systems (ECIS) 2015
    LocationWestfälische Wilhelms-Universität Münster
    Internet address
    SeriesProceedings of the European Conference on Information Systems


    • Social media
    • Emergency response
    • Organizational IT use
    • IT adoption

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