Just Announced: And the World’s Worst Company Is …. Really?

Research output: Other contribution › Net publication - Internet publication › Communication

Abstract

Why naming a hardly known German company as the world’s most controversial company inadvertently makes a lot of sense.

@misc{14b047e506b543d3ab24cd16f8bc0fb4,

title = "Just Announced: And the World{\textquoteright}s Worst Company Is …. Really?",

abstract = "Why naming a hardly known German company as the world{\textquoteright}s most controversial company inadvertently makes a lot of sense.",

author = "Dieter Zinnbauer",

year = "2020",

month = mar,

day = "3",

language = "English",

publisher = "The Business of Society",

type = "Other",

}

TY - ICOMM

T1 - Just Announced

T2 - And the World’s Worst Company Is …. Really?

AU - Zinnbauer, Dieter

PY - 2020/3/3

Y1 - 2020/3/3

N2 - Why naming a hardly known German company as the world’s most controversial company inadvertently makes a lot of sense.

AB - Why naming a hardly known German company as the world’s most controversial company inadvertently makes a lot of sense.

M3 - Net publication - Internet publication

PB - The Business of Society

CY - Frederiksberg

ER -