@inbook{d15282e210a64351a9327ffda8abc966,
title = "Joint Ventures and Alliances",
keywords = "Alliances, Asset specificity, Cooperation, Entry mode, Equity (finance), Firms, Transaction cost theory, Alliances, Asset specificity, Cooperation, Entry mode, Equity (finance), Firms, Transaction cost theory",
author = "Miguel Rivera-Santos and Andrew Inkpen",
year = "2009",
doi = "10.4135/9780857021007.n10",
language = "English",
isbn = "9781412934282",
pages = "198--217",
editor = "Maasaki Kotabe and Kristiaan Helsen",
booktitle = "The SAGE Handbook of International Marketing",
publisher = "SAGE Publications",
address = "United Kingdom",
}