Japanese Advertising Discourse: Reconstructing Images

Brian Moeran

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationExploring Japaneseness : on Japanese enactments of culture and consciousness
    EditorsRay T. Donahue
    Number of pages14
    Place of PublicationLondon
    PublisherAblex Publishing
    Publication date2002
    Pages385-398
    ISBN (Print)1567505414
    Publication statusPublished - 2002
    SeriesCivic Discourse for the Third Millennium

    Cite this

    Moeran, B. (2002). Japanese Advertising Discourse: Reconstructing Images. In R. T. Donahue (Ed.), Exploring Japaneseness: on Japanese enactments of culture and consciousness (pp. 385-398). Ablex Publishing. Civic Discourse for the Third Millennium