It's All in the Details: Understanding Design and Brand Preference

Judith Lynne Zaichkowsky, Tore Kristensen, Gorm Gabrielsen

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2010
Publication statusPublished - 2010
EventThe 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010 - Escuela Superior de Administración y Dirección de Empresas (ESADE), Barcelona, Spain
Duration: 9 Apr 201011 Apr 2010
Conference number: 6
http://www.esade.edu/web/eng

Conference

ConferenceThe 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010
Number6
LocationEscuela Superior de Administración y Dirección de Empresas (ESADE)
CountrySpain
CityBarcelona
Period09/04/201011/04/2010
Internet address

Cite this

Zaichkowsky, J. L., Kristensen, T., & Gabrielsen, G. (2010). It's All in the Details: Understanding Design and Brand Preference . Paper presented at The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, Barcelona, Spain.