It's All in the Details: Understanding Design and Brand Preference

Judith Lynne Zaichkowsky; Tore Kristensen; Gorm Gabrielsen

It's All in the Details: Understanding Design and Brand Preference

Judith Lynne Zaichkowsky, Tore Kristensen, Gorm Gabrielsen

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2010
Publication status	Published - 2010
Event	The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010 - Escuela Superior de Administración y Dirección de Empresas (ESADE), Barcelona, Spain Duration: 9 Apr 2010 → 11 Apr 2010 Conference number: 6 http://www.esade.edu/web/eng

Conference

Conference	The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010
Number	6
Location	Escuela Superior de Administración y Dirección de Empresas (ESADE)
Country/Territory	Spain
City	Barcelona
Period	09/04/2010 → 11/04/2010
Internet address	http://www.esade.edu/web/eng

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Cite this

@conference{fe7276c566ed4474837770cc077ece7c,

title = "It's All in the Details: Understanding Design and Brand Preference ",

author = "Zaichkowsky, {Judith Lynne} and Tore Kristensen and Gorm Gabrielsen",

year = "2010",

language = "English",

note = "The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010 ; Conference date: 09-04-2010 Through 11-04-2010",

url = "http://www.esade.edu/web/eng",

}

It's All in the Details: Understanding Design and Brand Preference . / Zaichkowsky, Judith Lynne; Kristensen, Tore ; Gabrielsen, Gorm.
2010. Paper presented at The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, Barcelona, Spain.

Research output: Contribution to conference › Paper › Research › peer-review