Is Web 2.0 Really a Success in Online Retail Branding? Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationBook of Abstracts : 19th Recent Advances in Retailing & Services Science Conference
EditorsHarry Timmermans
Number of pages1
PublisherEIRASS
Publication date2012
ISBN (Print)978-90-6814-186-3
Publication statusPublished - 2012
Event19th International Conference on Recent Advances in Retailing and Services Science - Wien, Austria
Duration: 9 Jul 201212 Jul 2012
Conference number: 19
http://w3.bwk.tue.nl/nl/onderzoek/urban_planning/eirass/vienna_2012/

Conference

Conference19th International Conference on Recent Advances in Retailing and Services Science
Number19
CountryAustria
CityWien
Period09/07/201212/07/2012
Internet address

Bibliographical note

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