Is Web 2.0 Really a Success in Online Retail Branding?

Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationBook of Abstracts : 19th Recent Advances in Retailing & Services Science Conference
EditorsHarry Timmermans
Number of pages1
PublisherEIRASS
Publication date2012
ISBN (Print)978-90-6814-186-3
Publication statusPublished - 2012
Event19th International Conference on Recent Advances in Retailing and Services Science - Wien, Austria
Duration: 9 Jul 201212 Jul 2012
Conference number: 19
http://w3.bwk.tue.nl/nl/onderzoek/urban_planning/eirass/vienna_2012/

Conference

Conference19th International Conference on Recent Advances in Retailing and Services Science
Number19
CountryAustria
CityWien
Period09/07/201212/07/2012
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Shao, W., & Gyrd-Jones, R. (2012). Is Web 2.0 Really a Success in Online Retail Branding? Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands. In H. Timmermans (Ed.), Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference EIRASS.
Shao, Wei ; Gyrd-Jones, Richard. / Is Web 2.0 Really a Success in Online Retail Branding? Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands. Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference. editor / Harry Timmermans. EIRASS, 2012.
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year = "2012",
language = "English",
isbn = "978-90-6814-186-3",
editor = "Timmermans, {Harry }",
booktitle = "Book of Abstracts",
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Shao, W & Gyrd-Jones, R 2012, Is Web 2.0 Really a Success in Online Retail Branding? Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands. in H Timmermans (ed.), Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference. EIRASS, Wien, Austria, 09/07/2012.

Is Web 2.0 Really a Success in Online Retail Branding? Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands. / Shao, Wei; Gyrd-Jones, Richard.

Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference. ed. / Harry Timmermans. EIRASS, 2012.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

TY - ABST

T1 - Is Web 2.0 Really a Success in Online Retail Branding?

T2 - Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands

AU - Shao, Wei

AU - Gyrd-Jones, Richard

N1 - CBS Library does not have access to the material

PY - 2012

Y1 - 2012

M3 - Conference abstract in proceedings

SN - 978-90-6814-186-3

BT - Book of Abstracts

A2 - Timmermans, Harry

PB - EIRASS

ER -

Shao W, Gyrd-Jones R. Is Web 2.0 Really a Success in Online Retail Branding? Examining the Integration of Social Media into the Brand Platform of Top Retailer Brands. In Timmermans H, editor, Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference. EIRASS. 2012