Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk

Jacob Holm Hansen

Research output: Book/ReportPh.D. thesisResearch

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Original languageEnglish
Place of PublicationFrederiksberg
PublisherCopenhagen Business School [Phd]
Number of pages458
ISBN (Print)9788792842701
ISBN (Electronic)9788792842718
Publication statusPublished - 2012
SeriesPhD series
Number22.2012
ISSN0906-6934

Cite this

Holm Hansen, J. (2012). Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk. Frederiksberg: Copenhagen Business School [Phd]. PhD series, No. 22.2012