Is Social Integration Necessary for Corporate Branding?: A Study of Corporate Branding Strategies at Novo Nordisk

Jacob Holm Hansen

Research output: Book/ReportPh.D. thesisResearch

LanguageEnglish
Place of PublicationFrederiksberg
PublisherCopenhagen Business School [Phd]
Number of pages458
ISBN (Print)9788792842701
ISBN (Electronic)9788792842718
StatePublished - 2012
SeriesPhD Series
Number22.2012
ISSN0906-6934

Cite this

Holm Hansen, J. (2012). Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk. Frederiksberg: Copenhagen Business School [Phd]. PhD Series, No. 22.2012
Holm Hansen, Jacob. / Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk. Frederiksberg : Copenhagen Business School [Phd], 2012. 458 p. (PhD Series; No. 22.2012).
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title = "Is Social Integration Necessary for Corporate Branding?: A Study of Corporate Branding Strategies at Novo Nordisk",
author = "{Holm Hansen}, Jacob",
year = "2012",
language = "English",
isbn = "9788792842701",
publisher = "Copenhagen Business School [Phd]",
address = "Denmark",

}

Holm Hansen, J 2012, Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk. PhD Series, no. 22.2012, Copenhagen Business School [Phd], Frederiksberg.

Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk. / Holm Hansen, Jacob.

Frederiksberg : Copenhagen Business School [Phd], 2012. 458 p.

Research output: Book/ReportPh.D. thesisResearch

TY - BOOK

T1 - Is Social Integration Necessary for Corporate Branding?

T2 - A Study of Corporate Branding Strategies at Novo Nordisk

AU - Holm Hansen,Jacob

PY - 2012

Y1 - 2012

M3 - Ph.D. thesis

SN - 9788792842701

BT - Is Social Integration Necessary for Corporate Branding?

PB - Copenhagen Business School [Phd]

CY - Frederiksberg

ER -

Holm Hansen J. Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk. Frederiksberg: Copenhagen Business School [Phd], 2012. 458 p. (PhD Series; No. 22.2012).