Is Social Integration Necessary for Corporate Branding? A Study of Corporate Branding Strategies at Novo Nordisk

    Research output: Book/ReportPhD thesis

    390 Downloads (Pure)
    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherCopenhagen Business School [Phd]
    Number of pages458
    ISBN (Print)9788792842701
    ISBN (Electronic)9788792842718
    Publication statusPublished - 2012
    SeriesPhD series
    Number22.2012
    ISSN0906-6934

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