Original language | English |
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Title of host publication | Learning in the internationalisation process of firms |
Editors | Anders Blomstermo, D. Deo Sharma |
Number of pages | 19 |
Place of Publication | Cheltenham |
Publisher | Edward Elgar Publishing |
Publication date | 2003 |
Pages | 123-141 |
ISBN (Print) | 1840646624 |
Publication status | Published - 2003 |
Series | New horizons in international business |
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Cite this
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Is Marketing Knowledge International? A Case of Key Accounts. / Bjerre, Mogens; Sharma, D. Deo.
Learning in the internationalisation process of firms. ed. / Anders Blomstermo; D. Deo Sharma. Cheltenham : Edward Elgar Publishing, 2003. p. 123-141 (New horizons in international business).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
TY - CHAP
T1 - Is Marketing Knowledge International?
T2 - A Case of Key Accounts
AU - Bjerre, Mogens
AU - Sharma, D. Deo
N1 - Opstilling: 658.114 lea Løbe nr.: 033712
PY - 2003
Y1 - 2003
KW - Videnoverførsel
KW - Key account management
KW - Videnledelse
KW - Markedsinformation
KW - nordic kellog's
M3 - Book chapter
SN - 1840646624
T3 - New horizons in international business
SP - 123
EP - 141
BT - Learning in the internationalisation process of firms
A2 - Blomstermo, Anders
A2 - Sharma, D. Deo
PB - Edward Elgar Publishing
CY - Cheltenham
ER -