Is Marketing Knowledge International? A Case of Key Accounts

Mogens Bjerre, D. Deo Sharma

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationLearning in the internationalisation process of firms
EditorsAnders Blomstermo, D. Deo Sharma
Number of pages19
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2003
Pages123-141
ISBN (Print)1840646624
Publication statusPublished - 2003
SeriesNew horizons in international business

Cite this

Bjerre, M., & Sharma, D. D. (2003). Is Marketing Knowledge International? A Case of Key Accounts. In A. Blomstermo, & D. D. Sharma (Eds.), Learning in the internationalisation process of firms (pp. 123-141). Cheltenham: Edward Elgar Publishing. New horizons in international business
Bjerre, Mogens ; Sharma, D. Deo. / Is Marketing Knowledge International? A Case of Key Accounts. Learning in the internationalisation process of firms. editor / Anders Blomstermo ; D. Deo Sharma. Cheltenham : Edward Elgar Publishing, 2003. pp. 123-141 (New horizons in international business).
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title = "Is Marketing Knowledge International?: A Case of Key Accounts",
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language = "English",
isbn = "1840646624",
series = "New horizons in international business",
publisher = "Edward Elgar Publishing",
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Bjerre, M & Sharma, DD 2003, Is Marketing Knowledge International? A Case of Key Accounts. in A Blomstermo & DD Sharma (eds), Learning in the internationalisation process of firms. Edward Elgar Publishing, Cheltenham, New horizons in international business, pp. 123-141.

Is Marketing Knowledge International? A Case of Key Accounts. / Bjerre, Mogens; Sharma, D. Deo.

Learning in the internationalisation process of firms. ed. / Anders Blomstermo; D. Deo Sharma. Cheltenham : Edward Elgar Publishing, 2003. p. 123-141 (New horizons in international business).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

TY - CHAP

T1 - Is Marketing Knowledge International?

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AU - Sharma, D. Deo

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PY - 2003

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KW - Videnoverførsel

KW - Key account management

KW - Videnledelse

KW - Markedsinformation

KW - nordic kellog's

M3 - Book chapter

SN - 1840646624

T3 - New horizons in international business

SP - 123

EP - 141

BT - Learning in the internationalisation process of firms

A2 - Blomstermo, Anders

A2 - Sharma, D. Deo

PB - Edward Elgar Publishing

CY - Cheltenham

ER -

Bjerre M, Sharma DD. Is Marketing Knowledge International? A Case of Key Accounts. In Blomstermo A, Sharma DD, editors, Learning in the internationalisation process of firms. Cheltenham: Edward Elgar Publishing. 2003. p. 123-141. (New horizons in international business).