| Original language | English |
|---|---|
| Title of host publication | Learning in the internationalisation process of firms |
| Editors | Anders Blomstermo, D. Deo Sharma |
| Number of pages | 19 |
| Place of Publication | Cheltenham |
| Publisher | Edward Elgar Publishing |
| Publication date | 2003 |
| Pages | 123-141 |
| ISBN (Print) | 1840646624 |
| Publication status | Published - 2003 |
| Series | New horizons in international business |
|---|
Cite this
Bjerre, M., & Sharma, D. D. (2003). Is Marketing Knowledge International? A Case of Key Accounts. In A. Blomstermo, & D. D. Sharma (Eds.), Learning in the internationalisation process of firms (pp. 123-141). Cheltenham: Edward Elgar Publishing. New horizons in international business
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title = "Is Marketing Knowledge International?: A Case of Key Accounts",
keywords = "Videnoverf{\o}rsel, Key account management, Videnledelse, Markedsinformation, nordic kellog's",
author = "Mogens Bjerre and Sharma, {D. Deo}",
note = "Opstilling: 658.114 lea L{\o}be nr.: 033712",
year = "2003",
language = "English",
isbn = "1840646624",
series = "New horizons in international business",
publisher = "Edward Elgar Publishing",
pages = "123--141",
editor = "Anders Blomstermo and Sharma, {D. Deo}",
booktitle = "Learning in the internationalisation process of firms",
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Bjerre, M & Sharma, DD 2003, Is Marketing Knowledge International? A Case of Key Accounts. in A Blomstermo & DD Sharma (eds), Learning in the internationalisation process of firms. Edward Elgar Publishing, Cheltenham, New horizons in international business, pp. 123-141.
Is Marketing Knowledge International? A Case of Key Accounts. / Bjerre, Mogens; Sharma, D. Deo.
Learning in the internationalisation process of firms. ed. / Anders Blomstermo; D. Deo Sharma. Cheltenham : Edward Elgar Publishing, 2003. p. 123-141 (New horizons in international business).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
TY - CHAP
T1 - Is Marketing Knowledge International?
T2 - A Case of Key Accounts
AU - Bjerre, Mogens
AU - Sharma, D. Deo
N1 - Opstilling: 658.114 lea Løbe nr.: 033712
PY - 2003
Y1 - 2003
KW - Videnoverførsel
KW - Key account management
KW - Videnledelse
KW - Markedsinformation
KW - nordic kellog's
M3 - Book chapter
SN - 1840646624
T3 - New horizons in international business
SP - 123
EP - 141
BT - Learning in the internationalisation process of firms
A2 - Blomstermo, Anders
A2 - Sharma, D. Deo
PB - Edward Elgar Publishing
CY - Cheltenham
ER -
Bjerre M, Sharma DD. Is Marketing Knowledge International? A Case of Key Accounts. In Blomstermo A, Sharma DD, editors, Learning in the internationalisation process of firms. Cheltenham: Edward Elgar Publishing. 2003. p. 123-141. (New horizons in international business).