Is Marketing Knowledge International? A Case of Key Accounts

Mogens Bjerre, D. Deo Sharma

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationLearning in the internationalisation process of firms
EditorsAnders Blomstermo, D. Deo Sharma
Number of pages19
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2003
Pages123-141
ISBN (Print)1840646624
Publication statusPublished - 2003
SeriesNew horizons in international business

Cite this

Bjerre, M., & Sharma, D. D. (2003). Is Marketing Knowledge International? A Case of Key Accounts. In A. Blomstermo, & D. D. Sharma (Eds.), Learning in the internationalisation process of firms (pp. 123-141). Cheltenham: Edward Elgar Publishing. New horizons in international business