Is it Justified Using Convenient Samples for Validating Purposes in Conjoint Analysis?: An Empirical Investigation

Is it Justified Using Convenient Samples for Validating Purposes in Conjoint Analysis? An Empirical Investigation

Marcus Schmidt

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	1995
Publication status	Published - 1995
Externally published	Yes
Event	The 7th Biannual World Marketing Congress - Melbourne, Australia Duration: 6 Jul 1995 → 11 Jul 1995 Conference number: 7

Conference	The 7th Biannual World Marketing Congress
Number	7
Country/Territory	Australia
City	Melbourne
Period	06/07/1995 → 11/07/1995