Is it Justified Using Convenient Samples for Validating Purposes in Conjoint Analysis? An Empirical Investigation

Marcus Schmidt

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date1995
Publication statusPublished - 1995
Externally publishedYes
EventThe 7th Biannual World Marketing Congress - Melbourne, Australia
Duration: 6 Jul 199511 Jul 1995
Conference number: 7

Conference

ConferenceThe 7th Biannual World Marketing Congress
Number7
CountryAustralia
CityMelbourne
Period06/07/199511/07/1995

Cite this

Schmidt, M. (1995). Is it Justified Using Convenient Samples for Validating Purposes in Conjoint Analysis? An Empirical Investigation. Paper presented at The 7th Biannual World Marketing Congress , Melbourne, Australia.