Is Branding Creating Shareholder Wealth for Banks?

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	International Journal of Bank Marketing
Volume	27
Issue number	3
Pages (from-to)	186-201
Number of pages	16
ISSN	0265-2323
DOIs	https://doi.org/10.1108/02652320910950187
Publication status	Published - 2009

Access to Document

@article{69dfd1e080b711de8153000ea68e967b,

title = "Is Branding Creating Shareholder Wealth for Banks?",

author = "Lars Ohnemus",

year = "2009",

doi = "10.1108/02652320910950187",

language = "English",

volume = "27",

pages = "186--201",

journal = "International Journal of Bank Marketing",

issn = "0265-2323",

publisher = "Emerald Group Publishing",

number = "3",

}