Original language | English |
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Journal | International Journal of Bank Marketing |
Volume | 27 |
Issue number | 3 |
Pages (from-to) | 186-201 |
Number of pages | 16 |
ISSN | 0265-2323 |
DOIs | |
Publication status | Published - 2009 |
Is Branding Creating Shareholder Wealth for Banks?
Research output: Contribution to journal › Journal article › Research › peer-review