Is Branding Creating Shareholder Wealth for Banks?

    Research output: Contribution to journalJournal articlepeer-review

    Original languageEnglish
    JournalInternational Journal of Bank Marketing
    Volume27
    Issue number3
    Pages (from-to)186-201
    Number of pages16
    ISSN0265-2323
    DOIs
    Publication statusPublished - 2009

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