Ironic Branding?: The Concept of Ironic Selling Propositions in Danish TV-ads

Ironic Branding? The Concept of Ironic Selling Propositions in Danish TV-ads

Lars Pynt Andersen

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Book series	European Advances in Consumer Research
Volume	6
Number of pages	6
Publication status	Published - 2003

@article{a732a710c02111db9769000ea68e967b,

title = "Ironic Branding?: The Concept of Ironic Selling Propositions in Danish TV-ads",

keywords = "TV-reklamer, Reklame-TV, isp",

author = "{Pynt Andersen}, Lars",

note = "Opstilling: 659.18 pyn L{\o}be nr.: 041061",

year = "2003",

language = "English",

volume = "6",

journal = "European Advances in Consumer Research",

publisher = "Association",

}