Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analysing Fingerprints

Marcus Schmidt, Niels Krause

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationEnhancing Knowledge Development in Marketing : 2000 AMA Eucators' Proceedings
EditorsGregory T. Gundlach, Patrick E. Murphy
Place of PublicationChicago
PublisherAmerican Marketing Association
Publication date2000
ISBN (Print)9780877572879
Publication statusPublished - 2000
EventAMA Summer Educator's Conference 2000 - Chicago, United States
Duration: 8 Oct 20009 Oct 2000


ConferenceAMA Summer Educator's Conference 2000
Country/TerritoryUnited States

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