Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analysing Fingerprints

Marcus Schmidt, Niels Krause

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationEnhancing Knowledge Development in Marketing : 2000 AMA Eucators' Proceedings
EditorsGregory T. Gundlach, Patrick E. Murphy
Place of PublicationChicago
PublisherAmerican Marketing Association
Publication date2000
Pages322-333
ISBN (Print)9780877572879
Publication statusPublished - 2000
EventAMA Summer Educator's Conference 2000 - Chicago, United States
Duration: 8 Oct 20009 Oct 2000

Conference

ConferenceAMA Summer Educator's Conference 2000
CountryUnited States
CityChicago
Period08/10/200009/10/2000

Cite this

Schmidt, M., & Krause, N. (2000). Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analysing Fingerprints. In G. T. Gundlach, & P. E. Murphy (Eds.), Enhancing Knowledge Development in Marketing: 2000 AMA Eucators' Proceedings (pp. 322-333). American Marketing Association.