Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analyzing Fingerprints

Marcus Schmidt, Niels Krause

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationAdvertising research in the Nordic countries
    EditorsFlemming Hansen, Lotte Yssing Hansen
    Number of pages16
    Place of PublicationFrederiksberg
    Publication date2001
    ISBN (Print)8759308907
    Publication statusPublished - 2001

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