Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analyzing Fingerprints

Marcus Schmidt, Niels Krause

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Advertising research in the Nordic countries
Editors	Flemming Hansen, Lotte Yssing Hansen
Number of pages	16
Place of Publication	Frederiksberg
Publisher	Samfundslitteratur
Publication date	2001
Pages	228-243
ISBN (Print)	8759308907
Publication status	Published - 2001

Handle.net

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title = "Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analyzing Fingerprints",

keywords = "Dataindsamlingsteknik, Reklametryksager, Tilbudsaviser, Surveys",

author = "Marcus Schmidt and Niels Krause",

note = "Opstilling: 659.1 adv L{\o}be nr.: 0110266",

year = "2001",

language = "English",

isbn = "8759308907",

pages = "228--243",

editor = "Flemming Hansen and {Yssing Hansen}, Lotte",

booktitle = "Advertising research in the Nordic countries",

publisher = "Samfundslitteratur",

address = "Denmark",

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Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analyzing Fingerprints. / Schmidt, Marcus; Krause, Niels.
Advertising research in the Nordic countries. ed. / Flemming Hansen; Lotte Yssing Hansen. Frederiksberg: Samfundslitteratur, 2001. p. 228-243.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

TY - CHAP

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T2 - Estimating Readership of Circulars by Analyzing Fingerprints

AU - Schmidt, Marcus

AU - Krause, Niels

N1 - Opstilling: 659.1 adv Løbe nr.: 0110266

PY - 2001

Y1 - 2001

KW - Dataindsamlingsteknik

KW - Reklametryksager

KW - Tilbudsaviser

KW - Surveys

M3 - Book chapter

SN - 8759308907

SP - 228

EP - 243

BT - Advertising research in the Nordic countries

A2 - Hansen, Flemming

A2 - Yssing Hansen, Lotte

PB - Samfundslitteratur

CY - Frederiksberg

ER -