Investigating an Unobtrusive Data Gathering Technique

Estimating Readership of Circulars by Analyzing Fingerprints

Marcus Schmidt, Niels Krause

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationAdvertising research in the Nordic countries
    EditorsFlemming Hansen, Lotte Yssing Hansen
    Number of pages16
    Place of PublicationFrederiksberg
    PublisherSamfundslitteratur
    Publication date2001
    Pages228-243
    ISBN (Print)8759308907
    Publication statusPublished - 2001

    Cite this

    Schmidt, M., & Krause, N. (2001). Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analyzing Fingerprints. In F. Hansen, & L. Yssing Hansen (Eds.), Advertising research in the Nordic countries (pp. 228-243). Frederiksberg: Samfundslitteratur.
    Schmidt, Marcus ; Krause, Niels. / Investigating an Unobtrusive Data Gathering Technique : Estimating Readership of Circulars by Analyzing Fingerprints. Advertising research in the Nordic countries. editor / Flemming Hansen ; Lotte Yssing Hansen. Frederiksberg : Samfundslitteratur, 2001. pp. 228-243
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    title = "Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analyzing Fingerprints",
    keywords = "Dataindsamlingsteknik, Reklametryksager, Tilbudsaviser, Surveys",
    author = "Marcus Schmidt and Niels Krause",
    note = "Opstilling: 659.1 adv L{\o}be nr.: 0110266",
    year = "2001",
    language = "English",
    isbn = "8759308907",
    pages = "228--243",
    editor = "Flemming Hansen and {Yssing Hansen}, Lotte",
    booktitle = "Advertising research in the Nordic countries",
    publisher = "Samfundslitteratur",
    address = "Denmark",

    }

    Schmidt, M & Krause, N 2001, Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analyzing Fingerprints. in F Hansen & L Yssing Hansen (eds), Advertising research in the Nordic countries. Samfundslitteratur, Frederiksberg, pp. 228-243.

    Investigating an Unobtrusive Data Gathering Technique : Estimating Readership of Circulars by Analyzing Fingerprints. / Schmidt, Marcus; Krause, Niels.

    Advertising research in the Nordic countries. ed. / Flemming Hansen; Lotte Yssing Hansen. Frederiksberg : Samfundslitteratur, 2001. p. 228-243.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

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    T1 - Investigating an Unobtrusive Data Gathering Technique

    T2 - Estimating Readership of Circulars by Analyzing Fingerprints

    AU - Schmidt, Marcus

    AU - Krause, Niels

    N1 - Opstilling: 659.1 adv Løbe nr.: 0110266

    PY - 2001

    Y1 - 2001

    KW - Dataindsamlingsteknik

    KW - Reklametryksager

    KW - Tilbudsaviser

    KW - Surveys

    M3 - Book chapter

    SN - 8759308907

    SP - 228

    EP - 243

    BT - Advertising research in the Nordic countries

    A2 - Hansen, Flemming

    A2 - Yssing Hansen, Lotte

    PB - Samfundslitteratur

    CY - Frederiksberg

    ER -

    Schmidt M, Krause N. Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analyzing Fingerprints. In Hansen F, Yssing Hansen L, editors, Advertising research in the Nordic countries. Frederiksberg: Samfundslitteratur. 2001. p. 228-243