Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analyzing Fingerprints

Marcus Schmidt, Niels Krause

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationAdvertising research in the Nordic countries
    EditorsFlemming Hansen, Lotte Yssing Hansen
    Number of pages16
    Place of PublicationFrederiksberg
    PublisherSamfundslitteratur
    Publication date2001
    Pages228-243
    ISBN (Print)8759308907
    Publication statusPublished - 2001

    Cite this

    Schmidt, M., & Krause, N. (2001). Investigating an Unobtrusive Data Gathering Technique: Estimating Readership of Circulars by Analyzing Fingerprints. In F. Hansen, & L. Yssing Hansen (Eds.), Advertising research in the Nordic countries (pp. 228-243). Samfundslitteratur.