@inbook{63d28be0c02411db9769000ea68e967b,
title = "Introduction: Why the Expressive Organization?",
keywords = "Virksomhedens identitet, Virksomhedens kommunikation, Virksomhedens omd{\o}mme, Virksomhedens image, Virksomhedskultur, Corporate branding",
author = "Majken Schultz and Hatch, \{Mary Jo\} and \{Holten Larsen\}, Mogens",
year = "2000",
language = "English",
isbn = "0198297793",
pages = "1--7",
editor = "Majken Schultz and Hatch, \{Mary Jo\} and \{Holten Larsen\}, Mogens",
booktitle = "The Expressive Organization",
publisher = "Oxford University Press",
address = "United Kingdom",
}