Introduction

Why the Expressive Organization?

Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationThe Expressive Organization : Linking Identity, Reputation and The Corporate Brand
EditorsMajken Schultz, Mary Jo Hatch, Mogens Holten Larsen
Place of PublicationOxford
PublisherOxford University Press
Publication date2000
Pages1-7
ISBN (Print)0198297793
Publication statusPublished - 2000

Cite this

Schultz, M., Hatch, M. J., & Holten Larsen, M. (2000). Introduction: Why the Expressive Organization? In M. Schultz, M. J. Hatch, & M. Holten Larsen (Eds.), The Expressive Organization: Linking Identity, Reputation and The Corporate Brand (pp. 1-7). Oxford: Oxford University Press.
Schultz, Majken ; Hatch, Mary Jo ; Holten Larsen, Mogens. / Introduction : Why the Expressive Organization?. The Expressive Organization: Linking Identity, Reputation and The Corporate Brand. editor / Majken Schultz ; Mary Jo Hatch ; Mogens Holten Larsen. Oxford : Oxford University Press, 2000. pp. 1-7
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Schultz, M, Hatch, MJ & Holten Larsen, M 2000, Introduction: Why the Expressive Organization? in M Schultz, MJ Hatch & M Holten Larsen (eds), The Expressive Organization: Linking Identity, Reputation and The Corporate Brand. Oxford University Press, Oxford, pp. 1-7.

Introduction : Why the Expressive Organization? / Schultz, Majken; Hatch, Mary Jo; Holten Larsen, Mogens.

The Expressive Organization: Linking Identity, Reputation and The Corporate Brand. ed. / Majken Schultz; Mary Jo Hatch; Mogens Holten Larsen. Oxford : Oxford University Press, 2000. p. 1-7.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

TY - CHAP

T1 - Introduction

T2 - Why the Expressive Organization?

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AU - Hatch, Mary Jo

AU - Holten Larsen, Mogens

PY - 2000

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KW - Virksomhedens kommunikation

KW - Virksomhedens omdømme

KW - Virksomhedens image

KW - Virksomhedskultur

KW - Corporate branding

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BT - The Expressive Organization

A2 - Schultz, Majken

A2 - Hatch, Mary Jo

A2 - Holten Larsen, Mogens

PB - Oxford University Press

CY - Oxford

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Schultz M, Hatch MJ, Holten Larsen M. Introduction: Why the Expressive Organization? In Schultz M, Hatch MJ, Holten Larsen M, editors, The Expressive Organization: Linking Identity, Reputation and The Corporate Brand. Oxford: Oxford University Press. 2000. p. 1-7