| Original language | English |
|---|---|
| Title of host publication | The Expressive Organization : Linking Identity, Reputation and The Corporate Brand |
| Editors | Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen |
| Place of Publication | Oxford |
| Publisher | Oxford University Press |
| Publication date | 2000 |
| Pages | 1-7 |
| ISBN (Print) | 0198297793 |
| Publication status | Published - 2000 |
Introduction: Why the Expressive Organization?
Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research