Original language | English |
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Title of host publication | Handbook on Cross-cultural Marketing |
Editors | Glen H. Brodowsky, Camille P. Schuster |
Number of pages | 7 |
Place of Publication | Cheltenham |
Publisher | Edward Elgar Publishing |
Publication date | 2020 |
Pages | 1-7 |
Chapter | 1 |
ISBN (Print) | 9781788978538 |
ISBN (Electronic) | 9781788978545 |
DOIs | |
Publication status | Published - 2020 |
Series | Research Handbooks in Business and Management |
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