Introduction to the Handbook on Cross-cultural Marketing

Glen H. Brodowsky

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationHandbook on Cross-cultural Marketing
EditorsGlen H. Brodowsky, Camille P. Schuster
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2020
Pages1-7
Chapter1
ISBN (Print)9781788978538
ISBN (Electronic)9781788978545
DOIs
Publication statusPublished - 2020
SeriesResearch Handbooks in Business and Management

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