Introduction to the Handbook on Cross-cultural Marketing

Glen H.  Brodowsky

doi:10.4337/9781788978545.00006

Introduction to the Handbook on Cross-cultural Marketing

Glen H. Brodowsky

Department of Management, Society and Communication

California State University San Marcos

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Handbook on Cross-cultural Marketing
Editors	Glen H. Brodowsky, Camille P. Schuster
Number of pages	7
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Publication date	2020
Pages	1-7
Chapter	1
ISBN (Print)	9781788978538
ISBN (Electronic)	9781788978545
DOIs	https://doi.org/10.4337/9781788978545.00006
Publication status	Published - 2020

Series	Research Handbooks in Business and Management

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Cite this

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publisher = "Edward Elgar Publishing",

pages = "1--7",

editor = "Brodowsky, {Glen H.} and Schuster, {Camille P.}",

booktitle = "Handbook on Cross-cultural Marketing",

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Introduction to the Handbook on Cross-cultural Marketing. / Brodowsky, Glen H.
Handbook on Cross-cultural Marketing. ed. / Glen H. Brodowsky; Camille P. Schuster. Cheltenham: Edward Elgar Publishing, 2020. p. 1-7 (Research Handbooks in Business and Management).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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