Introduction: The Challenges of Corporate Branding

Majken Schultz, Leslie de Chernatony

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalCorporate Reputation Review
    Volume5
    Issue number2-3
    Pages (from-to)105-114
    Number of pages10
    ISSN1363-3589
    DOIs
    Publication statusPublished - 2002

    Cite this

    Schultz, Majken ; de Chernatony, Leslie. / Introduction : The Challenges of Corporate Branding. In: Corporate Reputation Review. 2002 ; Vol. 5, No. 2-3. pp. 105-114.
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    Introduction : The Challenges of Corporate Branding. / Schultz, Majken; de Chernatony, Leslie.

    In: Corporate Reputation Review, Vol. 5, No. 2-3, 2002, p. 105-114.

    Research output: Contribution to journalJournal articleResearchpeer-review

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