Introduction: The Challenges of Corporate Branding

Majken Schultz, Leslie de Chernatony

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalCorporate Reputation Review
    Volume5
    Issue number2-3
    Pages (from-to)105-114
    Number of pages10
    ISSN1363-3589
    DOIs
    Publication statusPublished - 2002

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