Original language | English |
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Journal | Corporate Reputation Review |
Volume | 5 |
Issue number | 2-3 |
Pages (from-to) | 105-114 |
Number of pages | 10 |
ISSN | 1363-3589 |
DOIs | |
Publication status | Published - 2002 |
Introduction: The Challenges of Corporate Branding
Majken Schultz, Leslie de Chernatony
Research output: Contribution to journal › Journal article › Research › peer-review