Introduction: Marketing Organizations Teaming up With Socially Responsible Consumers for a Better World

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Dealing With Socially Responsible Consumers : Studies in Marketing
Editors	Jishnu Bhattacharyya
Number of pages	4
Place of Publication	Singapore
Publisher	Palgrave Macmillan
Publication date	2022
Pages	3-6
ISBN (Print)	9789811944567
ISBN (Electronic)	9789811944574
DOIs	https://doi.org/10.1007/978-981-19-4457-4_1
Publication status	Published - 2022
Externally published	Yes

Access to Document

@inbook{b3061e6131df4f80aecd977b8d8055f0,

title = "Introduction: Marketing Organizations Teaming up With Socially Responsible Consumers for a Better World",

author = "Peren {\"O}zturan",

year = "2022",

doi = "10.1007/978-981-19-4457-4\_1",

language = "English",

isbn = "9789811944567",

pages = "3--6",

editor = "Jishnu Bhattacharyya",

booktitle = "Dealing With Socially Responsible Consumers",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}

Introduction: Marketing Organizations Teaming up With Socially Responsible Consumers for a Better World. / Özturan, Peren.
Dealing With Socially Responsible Consumers: Studies in Marketing. ed. / Jishnu Bhattacharyya. Singapore: Palgrave Macmillan, 2022. p. 3-6.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Introduction

T2 - Marketing Organizations Teaming up With Socially Responsible Consumers for a Better World

AU - Özturan, Peren

PY - 2022

Y1 - 2022

U2 - 10.1007/978-981-19-4457-4_1

DO - 10.1007/978-981-19-4457-4_1

M3 - Book chapter

SN - 9789811944567

SP - 3

EP - 6

BT - Dealing With Socially Responsible Consumers

A2 - Bhattacharyya, Jishnu

PB - Palgrave Macmillan

CY - Singapore

ER -