Introduction: Disruptive Innovation from the Bottom of the Pyramid: The Strategic Implications for Local Challengers and Global Incumbents

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationDisruptive Innovation in Chinese and Indian Businesses : The Strategic Implications for Local Entrepreneurs and Global Incumbents
    EditorsPeter Ping Li
    Place of PublicationAbingdon
    PublisherRoutledge
    Publication date2013
    Pages1-30
    Chapter1
    ISBN (Print)9780415680813
    ISBN (Electronic)9780203387542
    Publication statusPublished - 2013
    SeriesRoutledge Contemporary China Series
    Volume97

    Cite this

    Li, P. P. (2013). Introduction: Disruptive Innovation from the Bottom of the Pyramid: The Strategic Implications for Local Challengers and Global Incumbents . In P. P. Li (Ed.), Disruptive Innovation in Chinese and Indian Businesses: The Strategic Implications for Local Entrepreneurs and Global Incumbents (pp. 1-30). Abingdon: Routledge. Routledge Contemporary China Series, Vol.. 97