Introduction: Digital Strategy – Linear Evolution or Paradigm Shift?

Carmelo Cennamo, Giovanni Battista Dagnino, Feng Zhu

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In this introductory chapter, we raise three fundamental questions about the emerging construct and increasingly, the research field of digital strategy: Why is digital strategy relevant as a separate, independent strategy field? What is new about the phenomena that digital strategy focuses on and the theories it underpins? How does this new thinking relate to and depart from shared theories’ assumptions and predictions of the literature on the received strategy? Far from offering a comprehensive review of the strategy field and a systematic comparison to it, we rather present a parsimonious account of these three questions, mainly to introduce this Research Handbook and the contributions to it. We discuss what is new in the digital age and how strategizing in this new context differs from traditional strategy. We advance a prima facie definition of digital strategy and highlight a few themes from each chapter’s contributions to this volume that illustrate how digital strategy is different from traditional strategy.
Original languageEnglish
Title of host publicationResearch Handbook on Digital Strategy
EditorsCarmelo Cennamo, Giovanni Battista Dagnino, Feng Zhu
Number of pages16
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2023
ISBN (Print)9781800378896
ISBN (Electronic)9781800378902
Publication statusPublished - 2023
SeriesResearch Handbooks in Business and Management


  • Digital strategy
  • Digital business model
  • Digital platforms
  • Digital ecosystems
  • Data strategies
  • Coopetition

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