Introduction: Advertising Cultures. Advertising, Ethnography and Anthropology

Timothy D. Malefyt, Brian Moeran

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Advertising Cultures
Editors	Timothy deWaal Malefyt, Brian Moeran
Number of pages	33
Place of Publication	Oxford
Publisher	Berg Publishers
Publication date	2003
Pages	1-33
ISBN (Print)	1859736785
Publication status	Published - 2003

Handle.net

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title = "Introduction: Advertising Cultures. Advertising, Ethnography and Anthropology",

keywords = "Reklame, Etnografi, Antropologi, Markedsf{\o}ring, Reklamemidler",

author = "Malefyt, {Timothy D.} and Brian Moeran",

note = "Opstilling: 659.1 adv L{\o}be nr.: 035618",

year = "2003",

language = "English",

isbn = "1859736785",

pages = "1--33",

editor = "Malefyt, {Timothy deWaal} and Brian Moeran",

booktitle = "Advertising Cultures",

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address = "United Kingdom",

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TY - CHAP

T1 - Introduction

T2 - Advertising Cultures. Advertising, Ethnography and Anthropology

AU - Malefyt, Timothy D.

AU - Moeran, Brian

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PY - 2003

Y1 - 2003

KW - Reklame

KW - Etnografi

KW - Antropologi

KW - Markedsføring

KW - Reklamemidler

M3 - Book chapter

SN - 1859736785

SP - 1

EP - 33

BT - Advertising Cultures

A2 - Malefyt, Timothy deWaal

A2 - Moeran, Brian

PB - Berg Publishers

CY - Oxford

ER -