Introduction: Advertising: Critical Readings

Brian Moeran

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

    Original languageEnglish
    Title of host publicationAdvertising : Critical Readings
    EditorsBrian Moeran
    Place of PublicationOxford
    PublisherBerg Publishers
    Publication date2010
    Pagesxxi-xxvii
    ISBN (Print)9781847885593
    Publication statusPublished - 2010

    Cite this

    Moeran, B. (2010). Introduction: Advertising: Critical Readings. In B. Moeran (Ed.), Advertising: Critical Readings (pp. xxi-xxvii). Oxford: Berg Publishers.