Original language | English |
---|---|
Title of host publication | Advertising : Critical Readings |
Editors | Brian Moeran |
Place of Publication | Oxford |
Publisher | Berg Publishers |
Publication date | 2010 |
Pages | xxi-xxvii |
ISBN (Print) | 9781847885593 |
Publication status | Published - 2010 |
Introduction: Advertising: Critical Readings
Brian Moeran
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review