| Original language | English |
|---|---|
| Title of host publication | Advertising : Critical Readings |
| Editors | Brian Moeran |
| Place of Publication | Oxford |
| Publisher | Berg Publishers |
| Publication date | 2010 |
| Pages | xxi-xxvii |
| ISBN (Print) | 9781847885593 |
| Publication status | Published - 2010 |
Cite this
Moeran, B. (2010). Introduction: Advertising: Critical Readings. In B. Moeran (Ed.), Advertising: Critical Readings (pp. xxi-xxvii). Oxford: Berg Publishers.
@inbook{549925f0310311df9273000ea68e967b,
title = "Introduction: Advertising: Critical Readings",
author = "Brian Moeran",
year = "2010",
language = "English",
isbn = "9781847885593",
pages = "xxi--xxvii",
editor = "Brian Moeran",
booktitle = "Advertising",
publisher = "Berg Publishers",
address = "United Kingdom",
}
Moeran, B 2010, Introduction: Advertising: Critical Readings. in B Moeran (ed.), Advertising: Critical Readings. Berg Publishers, Oxford, pp. xxi-xxvii.
Introduction : Advertising: Critical Readings. / Moeran, Brian.
Advertising: Critical Readings. ed. / Brian Moeran. Oxford : Berg Publishers, 2010. p. xxi-xxvii.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
TY - CHAP
T1 - Introduction
T2 - Advertising: Critical Readings
AU - Moeran, Brian
PY - 2010
Y1 - 2010
M3 - Book chapter
SN - 9781847885593
SP - xxi-xxvii
BT - Advertising
A2 - Moeran, Brian
PB - Berg Publishers
CY - Oxford
ER -
Moeran B. Introduction: Advertising: Critical Readings. In Moeran B, editor, Advertising: Critical Readings. Oxford: Berg Publishers. 2010. p. xxi-xxvii