| Original language | English |
|---|---|
| Title of host publication | Advertising : Critical Readings |
| Editors | Brian Moeran |
| Place of Publication | Oxford |
| Publisher | Berg Publishers |
| Publication date | 2010 |
| Pages | xxi-xxvii |
| ISBN (Print) | 9781847885593 |
| Publication status | Published - 2010 |
Introduction: Advertising: Critical Readings
Brian Moeran
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review