Introduction: Advertising: Critical Readings

Brian Moeran

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationAdvertising : Critical Readings
    EditorsBrian Moeran
    Place of PublicationOxford
    PublisherBerg Publishers
    Publication date2010
    Pagesxxi-xxvii
    ISBN (Print)9781847885593
    Publication statusPublished - 2010

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