Introduction

Advertising: Critical Readings

Brian Moeran

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationAdvertising : Critical Readings
    EditorsBrian Moeran
    Place of PublicationOxford
    PublisherBerg Publishers
    Publication date2010
    Pagesxxi-xxvii
    ISBN (Print)9781847885593
    Publication statusPublished - 2010

    Cite this

    Moeran, B. (2010). Introduction: Advertising: Critical Readings. In B. Moeran (Ed.), Advertising: Critical Readings (pp. xxi-xxvii). Oxford: Berg Publishers.
    Moeran, Brian. / Introduction : Advertising: Critical Readings. Advertising: Critical Readings. editor / Brian Moeran. Oxford : Berg Publishers, 2010. pp. xxi-xxvii
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    title = "Introduction: Advertising: Critical Readings",
    author = "Brian Moeran",
    year = "2010",
    language = "English",
    isbn = "9781847885593",
    pages = "xxi--xxvii",
    editor = "Brian Moeran",
    booktitle = "Advertising",
    publisher = "Berg Publishers",
    address = "United Kingdom",

    }

    Moeran, B 2010, Introduction: Advertising: Critical Readings. in B Moeran (ed.), Advertising: Critical Readings. Berg Publishers, Oxford, pp. xxi-xxvii.

    Introduction : Advertising: Critical Readings. / Moeran, Brian.

    Advertising: Critical Readings. ed. / Brian Moeran. Oxford : Berg Publishers, 2010. p. xxi-xxvii.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    TY - CHAP

    T1 - Introduction

    T2 - Advertising: Critical Readings

    AU - Moeran, Brian

    PY - 2010

    Y1 - 2010

    M3 - Book chapter

    SN - 9781847885593

    SP - xxi-xxvii

    BT - Advertising

    A2 - Moeran, Brian

    PB - Berg Publishers

    CY - Oxford

    ER -

    Moeran B. Introduction: Advertising: Critical Readings. In Moeran B, editor, Advertising: Critical Readings. Oxford: Berg Publishers. 2010. p. xxi-xxvii