Introduction: Adaptive Corporate Strategies in a Turbulent World

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    Abstract

    The global business context is turbulent and becoming a dynamic complex system where small events can trigger large outcomes that are difficult to predict. This gives urgency to the search for responsive global organizations that are able to adapt the multinational corporate strategy so it provides a better fit with the changing demands of the environment. An important key to this challenge is to activate the responsive potential of the many individuals in the multinational corporation and use them to inform strategic decisions and gain updated insights from the field and instill an organizational culture with supportive structures that will release the entrepreneurial human potential throughout the global organization. The eight chapters presented in this book provide useful insights to fuel these considerations.
    Original languageEnglish
    Title of host publicationThe Responsive Global Organization : New Insights from Global Strategy and International Business
    EditorsTorben Juul Andersen
    Place of PublicationBingley
    PublisherEmerald Group Publishing
    Publication date2017
    Pages1-12
    ISBN (Print)9781787148321
    ISBN (Electronic)9781787148314, 9781787432673
    DOIs
    Publication statusPublished - 2017
    Series Emerald Studies in Global Strategic Responsiveness
    Volume1

    Keywords

    • Centralization–decentralization
    • Dynamic adaptive systems
    • Fast and slow processes
    • Network structures
    • Strategic adaptation

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