Introduction

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Original languageEnglish
Title of host publicationPerformance Management in Marketing
EditorsClaus J. Varnes, Per Østergaard Jacobsen
Place of PublicationLondon
PublisherMcGraw-Hill
Publication date2009
Pages1-2
ISBN (Print)9780390962096
Publication statusPublished - 2009

Cite this

Varnes, C. J., & Østergaard Jacobsen, P. (2009). Introduction. In C. J. Varnes, & P. Østergaard Jacobsen (Eds.), Performance Management in Marketing (pp. 1-2). London: McGraw-Hill.