Introduction

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Performance Management in Marketing
Editors	Claus J. Varnes, Per Østergaard Jacobsen
Place of Publication	London
Publisher	McGraw-Hill
Publication date	2009
Pages	1-2
ISBN (Print)	9780390962096
Publication status	Published - 2009

Handle.net

@inbook{bbbf15908e2511de8153000ea68e967b,

title = "Introduction",

author = "Varnes, {Claus J.} and {{\O}stergaard Jacobsen}, Per",

note = "Trykt i l{\o}benummer: 090921",

year = "2009",

language = "English",

isbn = "9780390962096",

pages = "1--2",

editor = "Varnes, {Claus J.} and {{\O}stergaard Jacobsen}, Per",

booktitle = "Performance Management in Marketing",

publisher = "McGraw-Hill",

address = "United States",

}