Interview based STAS and the effect of print advertising

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	International Advertising and Communication
Editors	Sandra Diehl, Ralf Terlutter
Place of Publication	Wiesbaden
Publisher	Stollfuß Medien
Publication date	2006
Pages	23-41
Publication status	Published - 2006

Handle.net

@inbook{f155bc00f8ad11db9160000ea68e967b,

title = "Interview based STAS and the effect of print advertising",

keywords = "Avisreklamer, Medieplanl{\ae}gning, Reklame, Reklameeffekt, Reklamemedier, Reklametryksager",

author = "Flemming Hansen and Olsen, \{J{\o}rgen Kai\} and Steen Lundsteen",

note = "Opstilling: 659.1 die L{\o}be nr.: 061031",

year = "2006",

language = "English",

pages = "23--41",

editor = "Sandra Diehl and Ralf Terlutter",

booktitle = "International Advertising and Communication",

publisher = "Stollfu{\ss} Medien",

address = "Germany",

}

TY - CHAP

T1 - Interview based STAS and the effect of print advertising

AU - Hansen, Flemming

AU - Olsen, Jørgen Kai

AU - Lundsteen, Steen

N1 - Opstilling: 659.1 die Løbe nr.: 061031

PY - 2006

Y1 - 2006

KW - Avisreklamer

KW - Medieplanlægning

KW - Reklame

KW - Reklameeffekt

KW - Reklamemedier

KW - Reklametryksager

M3 - Book chapter

SP - 23

EP - 41

BT - International Advertising and Communication

A2 - Diehl, Sandra

A2 - Terlutter, Ralf

PB - Stollfuß Medien

CY - Wiesbaden

ER -