Interview based STAS and the effect of print advertising

Flemming Hansen, Jørgen Kai Olsen, Steen Lundsteen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationInternational Advertising and Communication
EditorsSandra Diehl, Ralf Terlutter
Place of PublicationWiesbaden
PublisherStollfuß Medien
Publication date2006
Pages23-41
Publication statusPublished - 2006

Cite this

Hansen, F., Olsen, J. K., & Lundsteen, S. (2006). Interview based STAS and the effect of print advertising. In S. Diehl, & R. Terlutter (Eds.), International Advertising and Communication (pp. 23-41). Stollfuß Medien.