Interview based STAS and the effect of print advertising

Flemming Hansen, Jørgen Kai Olsen, Steen Lundsteen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationInternational Advertising and Communication
EditorsSandra Diehl, Ralf Terlutter
Place of PublicationWiesbaden
PublisherStollfuß Medien
Publication date2006
Pages23-41
Publication statusPublished - 2006

Cite this