Original language | English |
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Title of host publication | International Advertising and Communication |
Editors | Sandra Diehl, Ralf Terlutter |
Place of Publication | Wiesbaden |
Publisher | Stollfuß Medien |
Publication date | 2006 |
Pages | 23-41 |
Publication status | Published - 2006 |
Interview based STAS and the effect of print advertising
Flemming Hansen, Jørgen Kai Olsen, Steen Lundsteen
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research