Internationalization Process Perspectives: Revisiting the Link Between Market Knowledge and Market Commitment

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To manage the increasing competition in their home markets, firms need to go international and seek new markets, improve their efficiency, acquire natural resources, and (or) gain access to strategic assets. Irrespective of the motivations driving the decision to cross national boundaries, firms face the challenge to plan their internationalization process (IP) effectively. This chapter offers an overview of the IP perspective starting from the original formulation of the IP - or Uppsala - model (Johanson & Vahlne, 1977) to its latest revision (Vahlne & Johanson, 2017) and the open-ended debate that this revision continues to stimulate. It then discusses how firms acquire market knowledge for the first-time versus subsequent internationalization, and why they may change their market commitment after the initial foreign market entry.
Original languageEnglish
Title of host publicationThe Oxford Handbook of International Business Strategy
EditorsKamel Mellahi, Klaus Meyer, Rajneesh Narula, Irina Surdu, Alain Verbeke
Number of pages21
Place of PublicationOxford
PublisherOxford University Press
Publication date2021
ISBN (Print)9780198868378
Publication statusPublished - 2021


  • IP model
  • International knowledge acquisition
  • Internationalization dynamics
  • Market knowledge speed
  • Path-breaking commitment
  • MNE performance
  • Managerial roles

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