International Retailing Operations: Downstream Entry and Expansion via Franchising

Bent Petersen, Lawrence S. Welch

    Research output: Working paperResearch

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    Abstract

    In this article, the shift into international franchising from other forms of operation, rather than the typical home market franchising base, is explored. The focus is international retail franchising, based on a study of the Danish clothing and footwear industry. In this study it was found that Danish companies were moving into international franchising as an outcome of a more general shift from upstream wholesaling and subcontracting activities to downstream involvement in retailing activities. Preceding establishments of foreign subsidiaries and company-owned retail operations seemed to be important in facilitating the move into franchising.
    Original languageEnglish
    Place of PublicationCopenhagen
    PublisherDepartment of International Economics and Management, Copenhagen Business School
    Number of pages23
    Publication statusPublished - 1999
    SeriesWorking Paper / Department of International Economics and Management, Copenhagen Business School
    Number5-1999

    Keywords

    • International franchising
    • International retailing
    • Internationalization
    • Foreign operation mode

    Cite this

    Petersen, B., & Welch, L. S. (1999). International Retailing Operations: Downstream Entry and Expansion via Franchising. Department of International Economics and Management, Copenhagen Business School. Working Paper / Department of International Economics and Management, Copenhagen Business School, No. 5-1999