| Original language | Danish |
|---|---|
| Title of host publication | Markedskommunikation i praksis |
| Editors | Kristian Eiberg, Sine Nørholm Just, Erich Karsholt, Simon Møberg Torp |
| Place of Publication | Frederiksberg |
| Publisher | Samfundslitteratur |
| Publication date | 2013 |
| Pages | 369-384 |
| ISBN (Print) | 9788759316139 |
| Publication status | Published - 2013 |
International markedskommunikation: Teoretisk introduktion
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review