International markedskommunikation: Teoretisk introduktion

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    Original languageDanish
    Title of host publicationMarkedskommunikation i praksis
    EditorsKristian Eiberg, Sine Nørholm Just, Erich Karsholt, Simon Møberg Torp
    Place of PublicationFrederiksberg
    PublisherSamfundslitteratur
    Publication date2013
    Pages369-384
    ISBN (Print)9788759316139
    Publication statusPublished - 2013

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