Original language | Danish |
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Title of host publication | Markedskommunikation i praksis |
Editors | Kristian Eiberg, Sine Nørholm Just, Erich Karsholt, Simon Møberg Torp |
Place of Publication | Frederiksberg |
Publisher | Samfundslitteratur |
Publication date | 2013 |
Pages | 369-384 |
ISBN (Print) | 9788759316139 |
Publication status | Published - 2013 |
International markedskommunikation: Teoretisk introduktion
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review