International copy testing: Recent developments in the measurement of advertising effectiveness

Flemming Hansen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationGlobalization and its managerial implications
EditorsC.P. Rao
Number of pages18
Place of PublicationWestport Conn.
PublisherQuorum Books
Publication date2001
ISBN (Print)1567202632
Publication statusPublished - 2001

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