Internal marketing: A study of employee loyalty, its determinants and consequences

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalInnovative Marketing
Volume2
Issue number4
Pages (from-to)92-116
ISSN1814-2427
Publication statusPublished - 2006

Cite this

@article{3d1f8010ef2311db9160000ea68e967b,
title = "Internal marketing: A study of employee loyalty, its determinants and consequences",
keywords = "Medarbejderloyalitet, Medarbejdertilfredshed, Relationsmarkedsf{\o}ring, Servicemarkedsf{\o}ring",
author = "Anne Martensen and Lars Gr{\o}nholdt",
year = "2006",
language = "English",
volume = "2",
pages = "92--116",
journal = "Innovative Marketing",
issn = "1814-2427",
publisher = "LLC “Consulting Publishing Company “Business Perspectives”",
number = "4",

}

Internal marketing : A study of employee loyalty, its determinants and consequences. / Martensen, Anne; Grønholdt, Lars.

In: Innovative Marketing, Vol. 2, No. 4, 2006, p. 92-116.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Internal marketing

T2 - A study of employee loyalty, its determinants and consequences

AU - Martensen, Anne

AU - Grønholdt, Lars

PY - 2006

Y1 - 2006

KW - Medarbejderloyalitet

KW - Medarbejdertilfredshed

KW - Relationsmarkedsføring

KW - Servicemarkedsføring

M3 - Journal article

VL - 2

SP - 92

EP - 116

JO - Innovative Marketing

JF - Innovative Marketing

SN - 1814-2427

IS - 4

ER -