Interkulturel marketing og kommunikation

Simon Ulrik Kragh

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	Danish
Title of host publication	International markedsføringsplanlægning
Editors	Troels Elgaard
Publication date	2005
Pages	186-205
Publication status	Published - 2005

Handle.net

@inbook{0e2b8060c02011db9769000ea68e967b,

title = "Interkulturel marketing og kommunikation",

keywords = "Interkulturel kompetence, International markedsf{\o}ring, Interkulturel kommunikation",

author = "Kragh, {Simon Ulrik}",

note = "Opstilling: 658.801 elg L{\o}be nr.: 057020",

year = "2005",

language = "Dansk",

pages = "186--205",

editor = "Troels Elgaard",

booktitle = "International markedsf{\o}ringsplanl{\ae}gning",

}