Original language | Danish |
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Title of host publication | International markedsføringsplanlægning |
Editors | Troels Elgaard |
Publication date | 2005 |
Pages | 186-205 |
Publication status | Published - 2005 |
Interkulturel marketing og kommunikation
Simon Ulrik Kragh
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research