Interactive Strategy-Making: Combining Central Reasoning with Ongoing Learning from Decentralised Responses

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    Abstract

    This article outlines an interactive strategy-making model that combines central reasoning with ongoing learning from decentralised responses. The management literature often presents strategy as implementing an optimal plan identified through rational analysis and ascribes potential shortcomings to failed communication and execution of the planned actions. However, effective strategy-making comprises both central reasoning from forward-looking planning considerations and decentralised responses to emerging events as interacting elements in a dynamic adaptive system. The interaction between these central and decentralised processes explains how strategic adaptation can thrive under turbulent conditions in the interface between central reasoning and decentralised responses.
    Original languageEnglish
    JournalJournal of General Management
    Volume40
    Issue number4
    Pages (from-to)69-88
    Number of pages20
    ISSN0306-3070
    DOIs
    Publication statusPublished - 2015

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