Interactions between suppliers and customers in business markets

Thomas Ritter, David Ford

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationRethinking Marketing : Developing a New Understanding of Markets
EditorsHåkan Håkansson, Debbie Harrison, Alexandra Waluszewski
Number of pages18
Place of PublicationChichester
Publication date2004
ISBN (Print)0470021470
Publication statusPublished - 2004

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