Interactions between suppliers and customers in business markets

Thomas Ritter, David Ford

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationRethinking Marketing : Developing a New Understanding of Markets
EditorsHåkan Håkansson, Debbie Harrison, Alexandra Waluszewski
Number of pages18
Place of PublicationChichester
PublisherWiley
Publication date2004
Pages99-116
ISBN (Print)0470021470
Publication statusPublished - 2004

Cite this

Ritter, T., & Ford, D. (2004). Interactions between suppliers and customers in business markets. In H. Håkansson, D. Harrison, & A. Waluszewski (Eds.), Rethinking Marketing: Developing a New Understanding of Markets (pp. 99-116). Chichester: Wiley.
Ritter, Thomas ; Ford, David. / Interactions between suppliers and customers in business markets. Rethinking Marketing: Developing a New Understanding of Markets. editor / Håkan Håkansson ; Debbie Harrison ; Alexandra Waluszewski. Chichester : Wiley, 2004. pp. 99-116
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Ritter, T & Ford, D 2004, Interactions between suppliers and customers in business markets. in H Håkansson, D Harrison & A Waluszewski (eds), Rethinking Marketing: Developing a New Understanding of Markets. Wiley, Chichester, pp. 99-116.

Interactions between suppliers and customers in business markets. / Ritter, Thomas; Ford, David.

Rethinking Marketing: Developing a New Understanding of Markets. ed. / Håkan Håkansson; Debbie Harrison; Alexandra Waluszewski. Chichester : Wiley, 2004. p. 99-116.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

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EP - 116

BT - Rethinking Marketing

A2 - Håkansson, Håkan

A2 - Harrison, Debbie

A2 - Waluszewski, Alexandra

PB - Wiley

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Ritter T, Ford D. Interactions between suppliers and customers in business markets. In Håkansson H, Harrison D, Waluszewski A, editors, Rethinking Marketing: Developing a New Understanding of Markets. Chichester: Wiley. 2004. p. 99-116