Original language | English |
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Title of host publication | Rethinking Marketing : Developing a New Understanding of Markets |
Editors | Håkan Håkansson, Debbie Harrison, Alexandra Waluszewski |
Number of pages | 18 |
Place of Publication | Chichester |
Publisher | Wiley |
Publication date | 2004 |
Pages | 99-116 |
ISBN (Print) | 0470021470 |
Publication status | Published - 2004 |
Interactions between suppliers and customers in business markets
Thomas Ritter, David Ford
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research