Intellectual Property Protection in the Global Arena: Appropriability Hazard and Competitive Threats

Grazia D. Santangelo, Anupama Phene

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Abstract

We study how firms alter their intellectual property (IP) protection strategy in response to different multi-level global competitive threats that are engendered by semi-globalization. We suggest that semi-globalization yields a varying intensity of competition that reflects in uneven appropriability hazard across levels. At the macro level, firms increase the breadth of their IP protection strategy in response to a rise in the economic globalization of their home country. This is because a greater involvement of the home economy in global economic transactions makes the firm’s intangibles more visible and raises the firm’s perceived potential competitive threat. At the meso level, firms respond to the perceived actual competitive threat to their intangibles from global industry rivals also by increasing the breadth of their IP protection strategy, but in this case as a result of a bandwagon pressure. However, the combination of the two threats lowers the extent of the firm’s breadth of IP protection strategy. This is because the firm perceives the potential threat emanating from a globalized home economy as less challenging when it has already aligned to the greater breadth of the IP protection strategy of its global industry rivals. We test and find support for our arguments based on a sample of 1,572 world’s top R&D multinationals over the period 2013-2015.
Original languageEnglish
Title of host publicationProceedings of the Eightieth Annual Meeting of the Academy of Management
EditorsGuclu Atinc
Number of pages1
Place of PublicationBriarcliff Manor, NY
PublisherAcademy of Management
Publication date2020
DOIs
Publication statusPublished - 2020
EventThe Academy of Management Annual Meeting 2020: Broadening Our Sight - Virtual
Duration: 7 Aug 202011 Aug 2020
Conference number: 80
https://aom.org/events/annual-meeting/past-annual-meetings/2020-broadening-our-sight

Conference

ConferenceThe Academy of Management Annual Meeting 2020
Number80
LocationVirtual
Period07/08/202011/08/2020
Internet address
SeriesAcademy of Management Proceedings
ISSN0065-0668

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