Integrated Marketing Communication and Postmodernity

An Odd Couple?

Lars Thøger Christensen, Simon Torp, A. Fuat Firat

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Udgivelsesdato: Maj
Original languageEnglish
JournalCorporate Communications. An International Journal
Volume10
Issue number2
Pages (from-to)156-167
ISSN1356-3289
Publication statusPublished - 1 May 2005
Externally publishedYes

Cite this

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title = "Integrated Marketing Communication and Postmodernity: An Odd Couple?",
abstract = "Udgivelsesdato: Maj",
author = "Christensen, {Lars Th{\o}ger} and Simon Torp and Firat, {A. Fuat}",
year = "2005",
month = "5",
day = "1",
language = "English",
volume = "10",
pages = "156--167",
journal = "Corporate Communications",
issn = "1356-3289",
publisher = "JAI Press",
number = "2",

}

Integrated Marketing Communication and Postmodernity : An Odd Couple? / Christensen, Lars Thøger; Torp, Simon; Firat, A. Fuat.

In: Corporate Communications. An International Journal, Vol. 10, No. 2, 01.05.2005, p. 156-167.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Integrated Marketing Communication and Postmodernity

T2 - An Odd Couple?

AU - Christensen, Lars Thøger

AU - Torp, Simon

AU - Firat, A. Fuat

PY - 2005/5/1

Y1 - 2005/5/1

N2 - Udgivelsesdato: Maj

AB - Udgivelsesdato: Maj

M3 - Journal article

VL - 10

SP - 156

EP - 167

JO - Corporate Communications

JF - Corporate Communications

SN - 1356-3289

IS - 2

ER -