Integrated Marketing Communication and Postmodernity: An Odd Couple?

Lars Thøger Christensen, Simon Torp, A. Fuat Firat

Research output: Contribution to journal › Journal article › Research › peer-review

Abstract

Udgivelsesdato: Maj

Original language	English
Journal	Corporate Communications. An International Journal
Volume	10
Issue number	2
Pages (from-to)	156-167
ISSN	1356-3289
Publication status	Published - 1 May 2005
Externally published	Yes

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title = "Integrated Marketing Communication and Postmodernity: An Odd Couple?",

abstract = "Udgivelsesdato: Maj",

author = "Christensen, {Lars Th{\o}ger} and Simon Torp and Firat, {A. Fuat}",

year = "2005",

month = may,

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language = "English",

volume = "10",

pages = "156--167",

journal = "Corporate Communications. An International Journal",

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TY - JOUR

T1 - Integrated Marketing Communication and Postmodernity

T2 - An Odd Couple?

AU - Christensen, Lars Thøger

AU - Torp, Simon

AU - Firat, A. Fuat

PY - 2005/5/1

Y1 - 2005/5/1

N2 - Udgivelsesdato: Maj

AB - Udgivelsesdato: Maj

M3 - Journal article

SN - 1356-3289

VL - 10

SP - 156

EP - 167

JO - Corporate Communications. An International Journal

JF - Corporate Communications. An International Journal

IS - 2

ER -