Integrated Marketing Communication and Postmodernity: An Odd Couple?

Lars Thøger Christensen, Simon Torp, A. Fuat Firat

Research output: Contribution to journalJournal articlepeer-review

Abstract

Udgivelsesdato: Maj
Original languageEnglish
JournalCorporate Communications. An International Journal
Volume10
Issue number2
Pages (from-to)156-167
ISSN1356-3289
Publication statusPublished - 1 May 2005
Externally publishedYes

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